Say you're putting one sales graph in a presentation. The bar chart is already there, and the numbers are right. But the moment it's on screen, the audience finds it boring.
To make 'which region grew by how much' catch the eye, you have to add animation effects separately, like making the bars rise in order or having the key figures appear in order.
Because AI has become widespread, the baseline quality of presentation materials has risen compared with the past, and audiences are used to cleanly designed slides.
Making the slides isn't the end of it; you have to do extra work again to make them look prettier to the audience.
On October 8, Anthropic released Claude Dashboards and Motion. Dashboards, which makes data charts, might not be that groundbreaking a feature for ordinary users. The feature worth watching is Motion.
It's a tool that turns reports, charts, text, and images you already have into short explainer animations.
Moving Existing Material Instead of Generating New Video
✦ Motion vs. Video Generation
What gets moved is different
Motion doesn't imagine new scenes and generate video. It builds code to make text, charts, shapes, and images move, and plays the result like a short video.
If you show quarterly report revenue figures or product prices, based on that content it lays things out so the bar graph rises neatly one after another, important numbers get highlighted so they stand out, and the next scene follows naturally.
This approach is especially meaningful for presentations where numbers and text matter. Because the elements of the content are built with code, even if you change a particular number, word, or scene timing, you don't have to regenerate the rest from scratch.
On top of that, it's far less likely to have the text errors that are a common problem of existing image and video generation models.
How Do You Turn a Report into a 30-Second Animation?
✦ Animation Workflow
From attached material to MP4
The simplest starting point is attaching references like reports, charts, and images to a Claude conversation and describing the result you want.
For example, you can ask, "Make this quarterly results report into a 30-second animation for a company-wide meeting. Show the key question in the first scene, then show the revenue graph region by region in order.
In the last scene, emphasize the fastest-growing region and its growth rate. Don't add numbers that aren't in the attached material, and leave each phrase on screen long enough to read."
You don't need to specify each scene's movement in detail from the start. Make a first version of the explainer first, then tweak it while looking at the result.
If the second scene goes by too fast, say "Show the second scene more slowly," and if a number changed, ask "Change the third-quarter figure to 18%." There's also a way to edit elements directly in the editor.
That you can pick and adjust specific words, numbers, and timing instead of remaking the whole thing is the difference from ordinary video generation.
The better the result you want, the better it is to include detailed information in the prompt, such as the purpose of the presentation and the audience's tendencies.
The emphasis changes depending on whether it's for an internal meeting or a video explaining a product to customers.
For example, for a product explainer aimed at customers, it'd be better to cleanly show things like what users should watch out for while using the product, rather than going for flashy design.
It Works for Product Guides and Training Material Too
✦ What Motion Is For
From number explainers to product guides
You can think of three main kinds of output Motion aims at. The first is a short video that explains numbers.
If you show key metrics like quarterly revenue, subscriber growth, and battery life as animation, it catches the eye better than reading a still table. The second is product guides.
You can split the usage steps into scenes and animate each step's text and images to easily make explanatory material new customers can follow. The third is comparison videos for presentations.
Instead of cramming pricing plans or product specs onto one screen, showing the items in order with animation makes the content much easier for the audience to understand.
As they say, food that looks good tastes good too, and it might draw more positive reactions.
However, you shouldn't expect Motion to have the performance of existing video generation models that produce plausible live-action footage. Motion is a feature that turns text, charts, shapes, and images into animation.
If you need live-action video like a scene of a person holding a product or an office landscape, Motion isn't suitable. You'd have to make that kind of footage with another tool and insert it into the presentation material made with Motion.
The method of moving charts and text with code itself didn't first appear here. Developers could already make similar explainer videos using tools like Claude Code and Remotion.
What changed is that the need to open a development environment or handle animation code directly has shrunk. Motion brought this production process into Claude, so ordinary users can also make and revise a draft through conversation.
Where Can You Use It?
✦ Availability and Activation
Currently in beta
The Claude Dashboard feature that visualizes data started its beta across paid plans. But Claude Motion is currently offered as a beta only on the Team and Enterprise plans.
It's enabled by default on Team, and on Enterprise an admin has to turn it on in the organization settings. The animations you make can be downloaded as MP4, and you can also hand them off to other creative tools to continue post-production.
It'll probably be offered to regular Claude plan users once testing is done to some degree. It's a shame we can't try it right now. (Not every beta feature becomes an official feature, so we might never get to use it at all.)
In this age when AI is everywhere, the headache isn't simply that it's hard to make PPT presentation material. It's that it takes time to process that material into a form the audience finds good-looking and easy to understand.
If Claude does that process for me while preserving the numbers and phrases I wrote, it's quite practical.
That's all for this post. See you next time.
Related Posts
- Midjourney Thinking Mode: Image AI That Fixes Its Own Errors
- AI Agent Disabled Its Monitor and Lied. Is Yours Safe?
- Mercury 3 Launches at 1,000+ Tokens/Sec. How Fast Is That?
🌐 Korean version: 10월 8일, 클로드가 보고서와 발표자료를 애니메이션으로 바꿔주기 시작했다 (일반요금제는 아직 사용 불가)
No comments:
No comments yet. Want to leave the first one?
Post a Comment